Hi. I’m Kassia.

And this is BabyGurl.

I want to you to have an easy (and dare I say, fun?) time transitioning to a more conscience lifestyle. Lets explore cruelty-free beauty and the ethical living, together. I promise this is a no-judgement zone. We’re all on a journey, and journeys take time (and no one is perfect!) I just want to help you take steps toward living cruelty-free, and want to share what I’ve learned on my cruelty-free journey.

I think makeup, fashion and beauty are so much fun! But I also care deeply for animals - both companion animals, like my two sweet kitties, and the animals people use for food and fashion. I want to enjoy lipstick and hair products and great nails and cute clothing — but without hurting my animal friends or supporting a system that exploits them and adds to their suffering. That is why I turned to a plant-based diet and cruelty-free lifestyle. I’ve been various levels of vegan or vegetarian since I was fourteen, and I first started transitioning to cruelty-free products in about 2016/2017.

I can’t wait to meet you (say hi on instagram), share my tips (join the newsletter) and help you on your journey.

x0-K